Today’s post is a little different than my usual posts. I’ve had several emails from people asking various questions that all seem to lead back to volunteer recruitment so that’s what we’re going to talk about today!

Nonprofits and causes are always in the need for volunteers. Good news – the holiday season is a popular time for people to want to do that! They’re feeling warm and grateful and are more willing to extend a hand to others. But how will they know you need them if you don’t reach out to them? “Build it and they will come” does not apply here.

When it comes to nonprofits and causes, there are many different types of volunteers needed. Do you need long-term volunteers? Short-term? Just someone to fill a seat? Are you even sure who you need?

Types of Recruitment:

Warm-Body Recruitment

If your organization or project needs a large number of volunteers for a specific event, this is the type of recruitment you should focus on. This will require broad distribution of information and materials, including:

  • Posters
  • Brochures
  • Speaking to groups and clubs
  • Notices to the media
  • Newspaper and online listings
  • Word of mouth

Coordinated Circle Recruitment

This type of recruitment is a little easier and doesn’t require you to cast a net out into the ocean. With this recruitment strategy, you’re contacting people who are already involved with your organization or cause – whether that involvement is direct or indirect. This includes:

  • The families and relatives of clients
  • Former volunteers
  • Friends of your current of former volunteers
  • People within your city or in nearby neighborhoods
  • Individuals who have been affected and involved with the problem you are trying to solve

Targeted Recruitment

Targeted recruiting campaigns require more effort and thought. When using this method, you’re wanting to fill specific positions that require a special skill or special characteristics. For this strategy, you need to be able to answer these questions:

  • What does our organization or project need?
  • What type of person could fill these needs?
  • What skills or characteristics do they need?
  • Where can we find these volunteers?
  • How do we communicate our needs to them?

Being able to answer these questions will direct you straight to the people you need to be talking to about volunteering. Develop a recruitment message. Once you’re able to answer those questions, simply take your message directly to them.

There are many ways to recruit volunteers. In my post about Volunteerism, I talk a little about some of those resources that connect people to volunteer opportunities.

free PDF for you! Just click below and enter your email and it will be sent directly to your inbox! In this PDF, I have listed the surefire ways to find and retain volunteers that anyone can use and find successful. It’s not as hard as you think! I have spent my career using these methods and they have never let me down. I know they'll work for you, too!

Click here to receive the Recruitment PDF.

I hope this helps!


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